Social Media Prompts (Templates)

Try any of these prompts but be sure to edit the template with information about your business. 

PROMOTIONAL PROMPTS (Product/Service Focused)

Use these to help businesses announce, promote, or explain their offers:

1. “Write a persuasive Instagram caption promoting [product/service], highlighting the top 3 benefits for [ideal customer]. End with a strong call-to-action.”

2. “Create a Facebook post that explains why [target audience] love using our [product/service]—include a mini customer story or testimonial-style format.”

3. “Write a short, punchy LinkedIn post introducing our [new feature/service upgrade], using a confident, professional tone. Mention how it solves [specific pain point].”

EDUCATIONAL / VALUE POSTS

Build authority by teaching something useful:

4. “Create a carousel script for Instagram explaining ‘5 Mistakes [industry] businesses make when [task/problem]’ and how to avoid them.”

5. “Write a helpful Twitter thread giving step-by-step advice on how to [achieve specific goal] in [industry or niche]. Keep it practical and easy to follow.”

6. “Generate a LinkedIn post that shares an expert tip about [topic your business is known for]. Use a conversational tone and include an actionable takeaway.”

STORYTELLING / BEHIND-THE-SCENES

For humanizing the brand and deepening emotional connection:

7. “Write an Instagram caption sharing the story of how our business got started, focusing on the ‘why’ behind what we do. Keep it real, honest, and inspiring.”

8. “Draft a Facebook post describing a recent challenge we overcame in our business. Show what we learned and how it made us better for our customers.”

9. “Create a short TikTok script about a day in the life of a [your role or team member]. Make it fun and relatable for small business audiences.”

ENGAGEMENT & COMMUNITY BUILDING

Spark interaction and grow a following:

10. “Write a fun Instagram post asking our audience: ‘What’s your biggest challenge with [specific topic]?’ Encourage replies in the comments.”

11. “Draft a poll post for LinkedIn with this question: ‘What’s the #1 tool you use for [task]?’ Offer 4 options and ask people to share their favorites.”

12. “Generate a caption for a customer appreciation post that highlights a real client win, and invites others to share their own stories or wins.”

THOUGHT LEADERSHIP / OPINION

Position the brand as a forward-thinking voice:

13. “Write a bold LinkedIn post sharing an unpopular opinion about [industry trend]. Back it up with logic and experience—but keep it respectful.”

14. “Create a thought-provoking tweet sharing a prediction about the future of [your niche]. Make it insightful and retweet-worthy.”